You Get Out What You Put In!
During a recent coaching session with Mark, I was briefly reminded of how it feels to give your all to your business and have it spit in your face.
Damage Control
Ooops! It happens to the best of us. You certainly didn’t mean to, but you’ve managed to make a customer angry. Now what do you do?
The Most Important Thing to Know About Advertising
I am often asked, “What is the most important thing to know about advertising?” The answer is simple, although it eludes many people.
Creating Sales Letter Lists That Make Your Customers Drool
You’ve seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:
Getting Free Publicity – How To Write A Press Release
There is a nasty rumor that press releases don’t work. Not true! Press releases can be a fabulous tool for business promotion … IF they are properly written and presented. A problem occurs because most people are not aware of the special requirements of press releases.
4 Ways To Save A Dying Product!
1) Create A New Niche
Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor’s product. For example, if you sell downloadable software, your niche could be that it downloads faster than your leading competitor’s.
Writing When You Are Not Feeling Like Writing
This article is sort of a soliloquy because of late I have been doing exactly what I say, in this article, a writer shouldn’t be doing. I often find myself groping in the darkness of culpable escapism where I often try to create excuses for not writing.
How To Build a Better Website
Building a better web site begins by giving due respect to an under-recognized commodity:
Stop Throwing Good Time After Bad!
We’ve all heard the old saying “throwing good money after bad” referring to losing more money on something rather than cutting your losses and moving on. Laura was doing the same thing in her business — only it was time she was wasting.
Do It Like A Pro – How To Create A Brochure
One of the most effective and long-standing methods of advertising is the use of a brochure. This miniature corporate profile is an excellent way to convey a good deal of information and bring in sales… IF done properly.