Archive
Superior Value Equals Superior Sales
If your car needed some repair work, would you go to a garage that offers free estimates? More than likely, you would.…
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Selling Is a Contact Sport
"It's not what you know that counts. And it's not who you know. It's what you know about who you know that counts." - Harvey Mackay
The Seven Irrefutable Laws of Sizzling Copy
There are certain things you can do immediately to help you drastically improve your sales copy. Granted, writing persuasive content is in itself deserving of an entire book. But given a choice, I believe there are seven simple tips for increasing attention, readership and desire. Here they are.
Thinking “Global” in Global Terms
Final exams are around the corner and another semester is about to end. And this week in college the curriculum in my marketing management class is centered on global marketing and the new, global economy (which of course is primarily knowledge-based). Undeniably, my students were quick to point out that the catalyst, which is "shrinking" the world and giving new meaning to the expression "the…
MARKETING WITH A GOLD IN VIEW
You have your business up and running. But that is only one part of the puzzle is solved. The other part is your marketing which is the far most important part to solve. Like many people who have asked this question over and over again, how do I get traffic to my site?
How to Quickly Build a Massively Successful Business Even if You Have No Money, No Products, and No Customer List
Discover What You Already Have Before you start chasing money or products, sit down and inventory the tools that already live in your pocket.
