How to Fish Where the Fish Swim

Vertical portals (often called "vortals") are online directories and content-rich websites that provide information, tools and resources for a particular industry. Within a more focused environment, vortals typically provide articles, news, research data, statistics, discussions, newsletters, chat rooms, online tools and many other services pertaining to a specific niche.

4 min read Archive

Superior Value Equals Superior Sales

If your car needed some repair work, would you go to a garage that offers free estimates? More than likely, you would. Most garages offer them. Not only has it become customary but also everyone expects a free estimate from mechanics these days.

10 min read Archive

Modeling on the Web for Money

A question I'm often asked is "what should I sell on the web?" There is no doubt that this is the vaguest question one can ever be asked. Everybody has a unique perspective on things and a unique set of goals. If finding something to sell was as easy as the question implies, then people could sell pretty much anything they want. But the sense…

4 min read Archive

Create, Replicate And Proliferate

Each time a new, fast-spreading virus makes its way online, like the recent "Nimda" virus, it's always an opportune time to talk about viral marketing. I like to analyze how we can apply the same dynamics to our Internet marketing efforts, for viral marketing is the most efficient and effective marketing tactic currently in existence. This tactic alone has helped a great number of online…

11 min read Archive

Optimizing Gif Images for the Web

Images are an integral part of the "web experience". Without them a web page looks really dull; however, I have frequently come across web sites where the images take such a long time to load that I either go off to sleep or employ the most frequently used button of the browser - "Back"! Optimized images are a hallmark of a good web site and…

6 min read Archive