Archive
Don’t Overlook Your Most Profitable Source of Business
A new business owner called me recently with a question I hear often. She asked, "What can I do to build my…
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Modeling on the Web for Money
A question I'm often asked is "what should I sell on the web?" There is no doubt that this is the vaguest question one can ever be asked. Everybody has a unique perspective on things and a unique set of goals. If finding something to sell was as easy as the question implies, then people could sell pretty much anything they want. But the sense…
Create, Replicate And Proliferate
Each time a new, fast-spreading virus makes its way online, like the recent "Nimda" virus, it's always an opportune time to talk about viral marketing. I like to analyze how we can apply the same dynamics to our Internet marketing efforts, for viral marketing is the most efficient and effective marketing tactic currently in existence. This tactic alone has helped a great number of online…
Optimizing Gif Images for the Web
Images are an integral part of the "web experience". Without them a web page looks really dull; however, I have frequently come across web sites where the images take such a long time to load that I either go off to sleep or employ the most frequently used button of the browser - "Back"! Optimized images are a hallmark of a good web site and…
Secrets of Successful Headlines
In directional marketing, the first and most important element that can help turn a website into a truly compelling, action- generating mechanism is the headline. A headline is more than a mere summary of the website.
Selling Is a Contact Sport
"It's not what you know that counts. And it's not who you know. It's what you know about who you know that counts." - Harvey Mackay
