Archive
How to Make the Intangible Tangible
Surveys show that the one great challenge people have found -- as both online marketers and consumers -- is the lack of…
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Optimizing Gif Images for the Web
Images are an integral part of the "web experience". Without them a web page looks really dull; however, I have frequently come across web sites where the images take such a long time to load that I either go off to sleep or employ the most frequently used button of the browser - "Back"! Optimized images are a hallmark of a good web site and…
Secrets of Successful Headlines
In directional marketing, the first and most important element that can help turn a website into a truly compelling, action- generating mechanism is the headline. A headline is more than a mere summary of the website.
Selling Is a Contact Sport
"It's not what you know that counts. And it's not who you know. It's what you know about who you know that counts." - Harvey Mackay
The Seven Irrefutable Laws of Sizzling Copy
There are certain things you can do immediately to help you drastically improve your sales copy. Granted, writing persuasive content is in itself deserving of an entire book. But given a choice, I believe there are seven simple tips for increasing attention, readership and desire. Here they are.
Thinking “Global” in Global Terms
Final exams are around the corner and another semester is about to end. And this week in college the curriculum in my marketing management class is centered on global marketing and the new, global economy (which of course is primarily knowledge-based). Undeniably, my students were quick to point out that the catalyst, which is "shrinking" the world and giving new meaning to the expression "the…
