network
As of June 2001, over 22.7 million ".com" top level domains (or "TLDs") have been registered. In other words, the Internet consists…
"What am I supposed to do?" That's a question your visitors may be asking, and one you need to avoid at all costs. It's like a disease that will do nothing more than cost you sales and traffic. The solution is to "take them by the hand." Tell or show them, literally, what you want them to do -- even if it's simple or obvious.
Hurray! June is over and that means (for those of us in the Northern hemisphere) we get to look forward to long summer days, hot summer nights and the traditional summer sloooowdown. The end of June also marks the end of the second quarter, and by definition, that means we've reached the halfway point of the year.
If you have been a subscriber to my newsletter for a while, then you know that, aside from copywriting and marketing consulting, I also taught at a local college (see http://www.algonquincollege.com/).
Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes.
First, relax. I'm not going to go to the outer limits Just remind you that how you think of a situation has much to do with the way it turns out.
