Archive
Take Your Visitors By The Hand
"What am I supposed to do?" That's a question your visitors may be asking, and one you need to avoid at all…
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Priceless Publicity For The Pennywise
Undeniably, there are innumerable advertising and publicity opportunities, especially free ones, online. And listing all of them, even a good number of them, within the confines of this simple editorial is impossible. But there is a handful of free publicity tactics I have personally used in the last five years that have worked very effectively in my practice.
Don’t Duplicate… Differentiate!
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else. Keep in mind that price is *never* an issue -- what's important is the value behind the price.
Make it Easy for People to Find You
Due to the growing overload of information on the web, people no longer have the time to search the Internet let alone search engine results in order to find exactly what they want. More and more people would love to skip search engines and their plethora of irrelevant, or misleading, links. And many attempt to reach websites directly by typing plausible URLs into their browsers.
Courses, Sources and Resources
I often receive emails from people asking me where do I get my sources, statistics, news and information for my editorials in my newsletters. Some of these resources offer superb information as well as links to other pertinent sites -- while I use them as editor these sites can be of tremendous help to any Internet marketer. So without further ado, here's a partial list…
How do I get started with my marketing?
Does marketing your business seem overwhelming? Have you wondered how you were ever going to fit marketing into your weekly workload?
