Web Site Credibility: 10 Simple Guidelines, Part I

Take a moment and try to picture the following scenario. You're looking online to purchase a new DVD player. You type "DVD Player" into your favorite search engine and the result is a list of thousands of companies that sell DVD players.

Take Your Visitors By The Hand

"What am I supposed to do?" That's a question your visitors may be asking, and one you need to avoid at all costs. It's like a disease that will do nothing more than cost you sales and traffic. The solution is to "take them by the hand." Tell or show them, literally, what you want them to do -- even if it's simple or obvious.

Mid-Year Review: Have We Learned Anything?

Hurray! June is over and that means (for those of us in the Northern hemisphere) we get to look forward to long summer days, hot summer nights and the traditional summer sloooowdown. The end of June also marks the end of the second quarter, and by definition, that means we've reached the halfway point of the year.

Music To My Marketing Ears

If you have been a subscriber to my newsletter for a while, then you know that, aside from copywriting and marketing consulting, I also taught at a local college (see http://www.algonquincollege.com/).