How to stay determined

Consistency Breeds Consistency

Surprisingly, the most important part of good website design has really nothing to do with what most people think. It is true that they all play a big part:

Technically, Who’s Your Perfect Customer?

I purchased a book this week and I must admit that the content really fascinates me. The book is entitled "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers" by Mary Modahl (VP of research for Forrester Research at http://www.Forrester.com/).

Master Marketing by Mustering Clusters

A great benefit of ecommerce, when compared to the traditional brick-and-mortar world, is the ability for an online marketer to track, assess and correct marketing endeavors -- almost at the click of a mouse. A specific product, service of offer is hot (or not) right now? A particular marketing effort is doing (or not doing) so well? A specific sales letter, text or even graphic…