People Make The Web, Not Computers

As the Internet matures, I see a trend starting to surface. As we know, Maslow's hierarchy of human needs states that a foundational, human need, after survival and safety needs, is the need for social interaction. Like it or not, we are social animals -- and the web doesn't change that.

Consistency Breeds Consistency

Surprisingly, the most important part of good website design has really nothing to do with what most people think. It is true that they all play a big part:

Technically, Who’s Your Perfect Customer?

I purchased a book this week and I must admit that the content really fascinates me. The book is entitled "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers" by Mary Modahl (VP of research for Forrester Research at http://www.Forrester.com/).