Technically, Who’s Your Perfect Customer?

I purchased a book this week and I must admit that the content really fascinates me. The book is entitled "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers" by Mary Modahl (VP of research for Forrester Research at http://www.Forrester.com/).

6 min read Archive

Master Marketing by Mustering Clusters

A great benefit of ecommerce, when compared to the traditional brick-and-mortar world, is the ability for an online marketer to track, assess and correct marketing endeavors -- almost at the click of a mouse. A specific product, service of offer is hot (or not) right now? A particular marketing effort is doing (or not doing) so well? A specific sales letter, text or even graphic…

4 min read Archive

Double Affiliate Conversion Rates with a Datafeed

Whether you are a merchant trying to enhance your affiliate sales channel or an affiliate, interested in growing your commissions, this article can help you optimize your efforts and increase revenue.

2 min read Sales

From Inertia Into Infestation

Viral marketing is quite a popular term, these days. If you're not in the know, which I seriously doubt, viral marketing is, in its simplest definition, the process of implementing means through which the knowledge of your existence self-propagates.

6 min read Archive

Gain Fame Playing The Domain Name Game

As of June 2001, over 22.7 million ".com" top level domains (or "TLDs") have been registered. In other words, the Internet consists of close to 23,000,000 dot-coms,which,in turn, are 76% of all TLDs. It means that you're more likely to win the lottery than find a good domain name.

6 min read Archive