Consistency Breeds Consistency

Surprisingly, the most important part of good website design has really nothing to do with what most people think. It is true that they all play a big part:

Technically, Who’s Your Perfect Customer?

I purchased a book this week and I must admit that the content really fascinates me. The book is entitled "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers" by Mary Modahl (VP of research for Forrester Research at http://www.Forrester.com/).

Master Marketing by Mustering Clusters

A great benefit of ecommerce, when compared to the traditional brick-and-mortar world, is the ability for an online marketer to track, assess and correct marketing endeavors -- almost at the click of a mouse. A specific product, service of offer is hot (or not) right now? A particular marketing effort is doing (or not doing) so well? A specific sales letter, text or even graphic…

Double Affiliate Conversion Rates with a Datafeed

Whether you are a merchant trying to enhance your affiliate sales channel or an affiliate, interested in growing your commissions, this article can help you optimize your efforts and increase revenue.