Gain Fame Playing The Domain Name Game

As of June 2001, over 22.7 million ".com" top level domains (or "TLDs") have been registered. In other words, the Internet consists of close to 23,000,000 dot-coms,which,in turn, are 76% of all TLDs. It means that you're more likely to win the lottery than find a good domain name.

6 min read Archive

Delegate, Relegate, Affiliate!

My courseload this semester at the college was, at first, very light. I was scheduled to teach only one class out of my usual four or five each semester. (By the way, the course is called Information Technology Marketing.) Although a rare occurrence, I was told, "We're in the off-cycle." Said one professor, "The winter semester is usually pretty 'dead'." Okay. No problem.

4 min read Archive

Web Site Credibility: 10 Simple Guidelines, Part II

If you recall, in part one of this article I presented you with a scenario in which you were searching online to purchase a DVD player. You found the DVD player available through two different online merchants and there was a $50 difference in price (including shipping) between the two merchants. The merchant with the very professional-looking website was selling the DVD player for $50…

5 min read Archive

Web Site Credibility: 10 Simple Guidelines, Part I

Take a moment and try to picture the following scenario. You're looking online to purchase a new DVD player. You type "DVD Player" into your favorite search engine and the result is a list of thousands of companies that sell DVD players.

5 min read Archive