Archive
7 Steps to Killer Ad Copy Part 1
A Step-by-Step Guide to the 7 Essential Elements You Need to Know in Order to Launch an Effective Online Ad Campaign
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Damming The Electronic Floodgates
am a college professor. And beyond classes in marketing management in the business administration department, I also teach the ecommerce and web marketing aspects of the college's ebusiness web development certificate program. And this week, which marked the return to school, I taught the first section of the program -- called "ebusiness basics."
Easy Promotion Tools
One of the easiest ways to promote your business or website is through promotional items. It's an inexpensive way to get the word out.
How to Harness the Power of Electronic Books
The underlying drive behind the Internet is the speed at which information can be retrieved -- especially at little or no cost. People can literally find out pretty much anything about anything at the simple click of a mouse. They are more informed, more educated and certainly more sophisticated than ever before.
How to turn your worst e-mail gaffes into gold
The Reality of Email Mistakes Every email marketer has stood in front of a send button and felt a surge of adrenaline.
How to turn your worst e-mail gaffes into gold
Mistakes. We all make them and no one wants to admit to them. We're all faced with the question, how do we recover after we make the occasional slip-up? When it comes to e-mail marketing there's a huge debate over whether to 'fess up or to make like an ostrich and stick our heads in the sand. I'll offer my solution in four words: Own…
