Archive
Creating Printer-Friendly Web Pages
Reading from a computer screen is uncomfortable, so users may often want to print the page they're viewing. The problem is that…
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Diversify Your (Marketing) Portfolio
When I hear marketers talk about new search engine strategies, optimization techniques, submission software and review fees, it befuddles me to see there are still some web marketers out there who rely heavily on them. Search engine strategies are important and an essential part of a marketer's portfolio, but they are not, and should never be, the ONLY source of traffic.
What In The World Is A Widget?
Yesterday, as I was watching television (which is a very rare occurrence), a public service announcement for National Parks Canada was aired. The 30-second "commercial" centered on how to protect oneself from dangerous animals often found in Canada's wilderness -- namely bears and wolves. The commercial particularly targeted youngsters, such as summer-camp kids.
7 Steps to Killer Ad Copy Part 1
The Power of Online Copy and the 7 Essential Elements Copy isn’t just words on a page - it’s the invisible hand that pulls a visitor from curiosity ...
7 Steps to Killer Ad Copy Part 1
A Step-by-Step Guide to the 7 Essential Elements You Need to Know in Order to Launch an Effective Online Ad Campaign
Sense of Security Secures Sales
Sometimes, people ask me about security or liability issues online. I do teach some of the realities in my college courses, but I'm far from being an expert in this field and I always recommend checking with a competent, legal professional in every case. But here are some of my thoughts ...
