Creating Printer-Friendly Web Pages

Reading from a computer screen is uncomfortable, so users may often want to print the page they're viewing. The problem is that web pages don't usually lend themselves to print.

3 min read Archive

Traffic’s Nice… But Who’s Driving?

In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue -- it is the value behind the price that is.

6 min read Archive

Carve Your Niche By Dominating One

I was recently interviewed by a print magazine about niche marketing. In it, I offered several tips and ideas on how to carve a niche in the marketplace. Here are a few of them:

7 min read Archive

How to Market to and Through the Media

While publicity is the most powerful promotional tool there is (since it is more impacting, more far-reaching, and far more credible than advertising), it is the one that is the least effectively used. Too often, for example, business owners view a news release as a form of advertising.

7 min read Archive