Archive
Is Your Web Site Worth $287 Million?
Is your web site worth $287 million dollars? If not, maybe you need to read this article.
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The Importance of Budgeting
Until recently, I served the Music industry as a record promoter and media publicist. After having begun my own music career as a recording artist and successfully self-marketing my first recording, I realized that there must, literally, be tons of musicians who could utilize my skills. And, I was correct...there were.
How to Use “Upwords” to Increase Response
I once took a media communications course in which I discovered an interesting example of the way the mind works. As part of a given lesson, a videotape was shown of a televised newscast during which a journalist was about to give a live report on a forest fire that was devastating the mid-west. The news anchor in the television newsroom said: "We now take…
How to Reap Relative Rewards With Referrals
A recent issue of Global Internet Marketing News (http://linz1.net/GIM.html) reported an interested piece on how word-of-mouth advertising is statistically getting more nods from the online business community let alone the marketplace. Entitled "Word-of-Mouth Drives E-commerce," the article pulled some interesting facts from a recent three-part study.
Seven Deadly Sins Of Web Writing
What's the single most important thing that could improve the Web? It's not broadband. It's better writing. The general quality of writing on the Web is poor. The way you write has a major impact on what people think of you. Avoid these common mistakes and you will achieve more with your website.
Using the Usually Unused Usenet
When it comes to promoting an ebusiness, there are many other components of the online world that can also help to effectively bring traffic to one's site -- and some that are often ignored by most marketers. Aside from the Internet, newsgroups are discussion-centered bulletin boards and part of what is called the Usenet, the predecessor of today's Internet.
