Domain Names Explained
So you want a domain name… You want your very own “yourcompany.com” Internet identity. You want to stamp it in your business cards, brochures, and all your marketing communication vehicles. And you want it know. Problem is: you don’t know where to start. Let’s start from the beginning.
Lessons in Creating a Productive Dialog with Consumers
*This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of Coca Cola Corporation
Headlines That Pull, Persuade and Propel!
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.
Make Your Small Business Look Big
Our business friendly culture, the improvements in communications, and the abundance of Internet resources have all combined to make it possible even for a garage-based one-man-show to look as professional as the largest corporation. You should take advantage of all available options to develop a professional image for your business.
How Did You Get Here?
When marketing your website, it’s important to know which of your efforts are producing results and which of them are a waste of time.
Writing Vivid Descriptions
Vivid and clear descriptions make stories come alive. Concrete and specific details paint a more memorable picture for your reader.
Design Your Home Page to Motivate Prospective Buyers to Explore Your Web Site
Generally you get only one chance to grab your visitors attention. Use these four easy steps to compel prospective buyers to explore your web site.
You Are Newsworthy
There is something newsworthy happening right now at your organization, but you must first think like a reporter before you issue that press release.
Avoid Morning Frenzy: 7 Tips for a Calmer Start
Ever notice how when you start out the day late, you tend to be late (and cranky) all day? And on the opposite, how a nice calm morning tends to lend itself to a nice calm day? So it makes sense that you’d want to put some thought and preparation into making your mornings as calm as possible. If you’re ready for a calmer start, try these 7 tips next week.
Optimize Your Graphics for a Fast Loading Site
Heavy graphics cost you money and traffic. They cost you money because heavy graphics require both significant storage space and bandwidth. Since your web host will usually give you a limited amount of storage space and a maximum data transfer allowance, heavy graphics can cause you to exceed those limits, in which case you’ll have to pay extra.