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In our overcommunicated society, we are constantly bombarded with messages that seem to be just one big blur of sameness. Limited by…
Don't get defensive, and don't become offended by the points made in this article -- this is meant to HELP you. So if you're ready to learn how to avoid a common marketing faux pas, then put on your thinking cap and let's get to work! :)
Are you a salesperson? Do you "close" sales? Are you often playing psychological tug-of-war with your clients? Most of us do. I did that for the greater part of my sales career. From the "assumptive close," the "trial close," right down to the famous "Benjamin Franklin close," I've used quite a few of them if not all of the tricks in the book. However, things…
Part 1: Getting Started There are a lot of things you should take into consideration when choosing a home business that's going to make YOU happy and pay the bills, or give you that extra income you need. If you follow this plan I've laid out for you, you should have no problem at all finding a business to suit your needs.
If you're determined to succeed in your home business, you've probably tried, (or WILL try), just about every form of legal advertising out there. And, maybe even some that aren't so legal. But, before you waste valuable time and hundreds of dollars, let me let you in on a little secret.
Like a newspaper as well as any direct response marketing process, a web site's front page must captivate its audience and cause them to read further. It must first grab a reader's attention and then lead them to a specific outcome. However, when the mechanics of that very first page are ignored, it causes visitors to click out of a site from the moment they…
