Archive
How to Multiply Your Marketing Like a Virus
The big talk on the Internet these days is about "Melissa" and its copycat versions, such as "I Love You." No, it's…
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Is Your Home Business Right For YOU?
Part 1: Getting Started There are a lot of things you should take into consideration when choosing a home business that's going to make YOU happy and pay the bills, or give you that extra income you need. If you follow this plan I've laid out for you, you should have no problem at all finding a business to suit your needs.
Considering Banner Advertising? … Better Think Again.
If you're determined to succeed in your home business, you've probably tried, (or WILL try), just about every form of legal advertising out there. And, maybe even some that aren't so legal. But, before you waste valuable time and hundreds of dollars, let me let you in on a little secret.
How to Get People Into Your Site and Respond
Like a newspaper as well as any direct response marketing process, a web site's front page must captivate its audience and cause them to read further. It must first grab a reader's attention and then lead them to a specific outcome. However, when the mechanics of that very first page are ignored, it causes visitors to click out of a site from the moment they…
Evolution of a Revolution
It's 3pm on a Wednesday afternoon and orders for machine parts have been coming in at an accelerated rate. The manager of the warehouse is frustrated, as only four orders per hour are processed and over 21 job tickets are submitted per hour. Moreover, the company runs the risk of losing business to its competitors if it doesn't fill the orders in a timely fashion.…
How to Use Guarantees to Increase Sales
While the greater portion of my career has been in business development consulting and speaking, I have spent many years in direct marketing and three years on the Web. My favorite marketing "guru" is Dan Kennedy, often dubbed "The Millionaire Maker" (see http://www.DanKennedy.com). And if there is one lesson that he teaches from which I derive the most profitable results in my direct marketing efforts,…
