How to Create Powerful Strategic Alliances

I truly hate networking. Really, I do! I hate it because, in my experience, it hasn't brought me anything substantial in return. But wait a minute, hear me out. Networking isn't a bad concept; far from it. With today's highly competitive environment, networking can be a fantastic marketing tool. Referral-sources can become potentially effective in bringing you business.

8 min read Archive

How to Make Your Name Stick

In our overcommunicated society, we are constantly bombarded with messages that seem to be just one big blur of sameness. Limited by society's very short attention span, your marketing message has to be effective to the degree that it must communicate its essence and create top-of-mind awareness within an extremely short amount of time. Names are often the best tools -- and sometimes the only…

4 min read Positioning

Are YOU the Victim of Business-Threatening Rumors?

In the online business world or otherwise, people are going to say things about you or your business in an attempt to knock you for a loop, and destroy the credibility that you're working so hard to build. Why? Maybe they like to get people down. Maybe they have nothing better to do. Maybe the idea of other people's success is threatening. It could be…

4 min read Reference

How to Multiply Your Marketing Like a Virus

The big talk on the Internet these days is about "Melissa" and its copycat versions, such as "I Love You." No, it's not an adult oriented website or some new software game but a virus. And the devious (or perhaps even brilliant) way it works is that, after opening the email attachment, it sends more virus-infected emails to the first fifty people in your address…

6 min read Archive

13 Breakthroughs For Immediate Profits…

Too often businesses and individuals only think of profits in a linear fashion. They think of adding 10% more customers this month or this year. They think of growing in small little steps.

10 min read Archive