Writing Suitable Copy for the Press

Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.

You Just Need a Few Good Clones

Have you ever seen the movie "Multiplicty?" Well, in this movie, actor Michael Keaton plays an individual who ends up over his head with too much work to do. He ends up getting offered a chance to eliminate some of the work by being "cloned."