How to Carve Your Niche in the Marketplace

In today's hypercompetitive marketplace, long gone are the days of mere prospecting and crafty (and often misleading) sales tactics using 1,001 approaches to "close the deal." Due to the information revolution, prospects are now more informed, more educated, and incredibly more sophisticated than ever before. Using a plethora of techniques such as these are no longer effective -- or in the very least, they are…

Design Your Online Success

Website design has always been a fascinating area for me -- not entirely in the realm of graphics but also of flow, navigation, appearance, and content. I love to surf the web almost exclusively to learn about different feels and flavors. In the process of doing so, it amazes me to see how some sites appear smooth, professional, and refined, while others smack of being…

How to Make Your Phone Number Memorable

When people decide to buy from you or to at least inquire further, your contact information may not be in front of them at that specific point in time. Therefore, they'll probably want to avoid the hassle of having to look you up. They will try to skip the inconvenience of searching for your contact information by, among other things, asking others if they happen…