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"Top-of-mind awareness" is not exclusive to marketing in general. It also applies to an advertisement's headline. Many people use boring or unappealing…
Do you run your own ezine, or are you thinking of starting one? If so, this little tip is going to prove to be VERY useful in getting new subscribers to your newsletter. Follow along, and pay attention. I'm going to give you an easy-to-follow, 3-step method to possibly double your daily subscription rate in less than 24 hours.
One of the greatest tools used by top copywriters is a little known secret that can multiply your response ratio. It's the use of bullets within your marketing copy. Bullets are captivating, short and sweet, intriguing, and pleasing to the eye. But most important, they reinforce the offer, deliver straight-to-the-point benefits, and are clustered for greater impact.
The following eight tips aren't meant to offend, but to teach. I want to help you avoid the same terrible web design mistakes that I made in my first few months online. And, believe me ... when I look back on some of MY first pages, I CRINGE with repulsion!
1. "Take me off your mailing list. I did not write you for information and I do not want your mail. If you continue to mail your stupid information to me, I will consider it harrassment."
The process to which is often referred as "institutional" marketing can be extremely seductive, particularly to the small businessperson since it is intoxicatingly flattering to the ego. Small businesses often attempt to copy their larger corporate nemeses in an effort to create strong brands through relatively smaller marketing budgets. Such a tactic unfortunately requires a long period of time and repetitive advertising in order for…
