Quick Copy Critique Cases
Here are two short copy critique transcripts taken from questions I’ve answered over the years. Of course, my Power Prescription critique consultations are much longer than these, but at least you get a bit of a flavor of the type of answers I give (and maybe learn a thing or two).
Three Things You Can Learn from the Lunar Real Estate Boom
Today I received a very odd email. I got a real long laugh out of it, yet I thought keeping the message could serve real purpose in helping me deliver my message to you.
Write your eBook Fast–First Steps to Finishing Line
Why write an eBook?
You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.
Publicity-Producing Posts Pull People
Search engines change all the time, and many of them now charge for the privilege of including your website. So, people often ask me how to gain traffic, beyond search engines and with little to no cost. There are two methods that I’ve used consistently to attract thousands of hits to my website at virtually no cost.
Visitors Are Not Created Equal
Last week’s editorial about good customer service, especially online, brought quite a few comments from you. Some were good. Some were bad. While the good praised the efforts of those companies offering superior service, some were critical.
Don’t Leave Them Standing in Their Tracks
While it is immensely important to create an abundance of website traffic, tracking and analyzing your website circulation is of equal importance. All astute marketers understand this concept and love tracking to a fault.
Slant Your Site to Supercharge Your Sales
Do you know from which angle your visitors are coming?
To Brand or Not to Brand?
The shift that marketers are making from institutional marketing to what I call “directional” marketing is a rather interesting one. While the most notable reason is the fact that the Internet expands one’s target market and increases the sales potential, more often than not it is also the fact that it is arguably more cost-efficient than any other medium.
NEW STYLE NETWORK MARKETING – WHY PROFESSIONALS ARE RUSHING TO JOIN
There is absolutely no doubt. Network marketing is now attracting a new type of person. The wave of new style network marketing is having an unprecedented appeal to professional business people.
What’s Your Visitor’s UPA?
One of my students made me realize something important.
In fact, his point was so well made because he drove it home using the very idea he was illustrating. While his comment was general in nature, I realized how beautifully it applied to copy … Particularly web copy.