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At Econsultancy today, Editor-in-chief Chris Lake is putting social media measurement into perspective: The key with social media measurement, I think, is…
This consumer review thing may need to be rethought. Like just about everything else that came out of the Web 2.0 movement, customer reviews of businesses are huge targets for abuse.
As market penetration rates for mobile services continue to increase in emerging markets, advertisers are expected to significantly increase their spending on third-screen ad campaigns targeted towards users of mobile data services, according to a new report by Pyramid Research. The report examined mobile advertising and revenue potential in the emerging markets of Brazil, China, Indonesia, Mexico, Romania, Russia, South Africa, and Turkey.
Amazon.com has announced it will allow customers to trade-in used videogames for credit on its site, a move that will challenge game retailer GameStop. The company has launched Amazon Video Games Trade-In in beta. "Our video game trade-in process is easy. Go to www.amazon.com/tradeingames and discover games that you want to trade among hundreds of titles," the Amazon Game Room's Blog states.
On the last day of 2008, Vodafone, the mobile telecommunications company, had 289 million customers. Now, a new report indicates that Yahoo might be on its way to becoming Vodafone's default search provider in Europe.
A new study commissioned by the Motion Picture Association of America (MPAA) and produced by RAND links the film piracy trade to terrorism, drug cartels, and human trafficking, and calls upon governments to do more about intellectual property protection. But what it really is is another attempt to convince governments to spy on everybody on behalf of one mafia trying to muscle out other mafias.
