Boost Your Conversion Rate In Three Steps
When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers’ perspective.
Prepare for the Proliferation of Personalization
This week I read two really neat books. One of them is called “Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web” by Tim Berners-Lee, the original creator of the web. While the first half of the book Berners-Lee gives a brief history of how his invention came into being, the second half provides some fascinating insights on where it’s heading.
Be Uniquely Ubiquitous
Many have asked me, “Mike, why have so many dotcoms crashed when they were unique?” They explain, “You preach that being unique is a prerequisite for being successful — but if these companies were unique, why did they fail?” Good question.
Be Contagious… Spread The Word!
“Melissa” invaded our computers in late 1999, then “I Love You” in 2000. A year later, the “homepage.htm” attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez.Gen worms as they spread like wildfire has brought the web to a crawl at times.
Format Each eBook Chapter Before you Write It
Do you have a problem creating a focus in your chapters? Does your writing slip around, leaving a muddy path to the gold–your unique, useful message?
Why Can’t Microsoft Make
Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters!
Is Working At Home Possible For ME?
This question, in all its many forms, has continued to be one that I am asked most often. As more and more “work at home” sites appear online, it’s apparent to me that there are many who would, at the very least, mislead those who are desperate to locate jobs that will allow them to work from home.
RELEASE USELESS REMNANTS OF YOUR PAST
Are you hanging on to anything in life that really would be best left behind? Holding onto things from the past, that no longer serve you in any positive way? How do you know? Here are a few insights that can help you have a “baggage-free” life.
Simple Search Engine Savvy
The smart Internet marketer knows that she must go beyond the search engine to produce good quality traffic. Granted, search engines do help. But they are not a panacea. (And most people they are.) They’re simply a lazy way to do so with results that can often be mediocre at best.
Don’t Overlook Your Most Profitable Source of Business
A new business owner called me recently with a question I hear often. She asked, “What can I do to build my business faster? I’m making a small profit but cannot seem to generate enough sales to make the real money in this business.”