Take Your Visitors By The Hand
“What am I supposed to do?”
That’s a question your visitors may be asking, and one you need to avoid at all costs. It’s like a disease that will do nothing more than cost you sales and traffic. The solution is to “take them by the hand.” Tell or show them, literally, what you want them to do — even if it’s simple or obvious.
Mid-Year Review: Have We Learned Anything?
Hurray! June is over and that means (for those of us in the Northern hemisphere) we get to look forward to long summer days, hot summer nights and the traditional summer sloooowdown. The end of June also marks the end of the second quarter, and by definition, that means we’ve reached the halfway point of the year.
Music To My Marketing Ears
If you have been a subscriber to my newsletter for a while, then you know that, aside from copywriting and marketing consulting, I also taught at a local college (see http://www.algonquincollege.com/).
“Directional” (Not Direct) Marketing
Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent “Online Advertising Report” suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes.
How to Use `Mind Power’ to Telegraph Confidence
First, relax.
I’m not going to go to the outer limits
Just remind you that how you think of a situation has much to do with the way it turns out.
Priceless Publicity For The Pennywise
Undeniably, there are innumerable advertising and publicity opportunities, especially free ones, online. And listing all of them, even a good number of them, within the confines of this simple editorial is impossible. But there is a handful of free publicity tactics I have personally used in the last five years that have worked very effectively in my practice.
Don’t Duplicate… Differentiate!
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else. Keep in mind that price is *never* an issue — what’s important is the value behind the price.
Make it Easy for People to Find You
Due to the growing overload of information on the web, people no longer have the time to search the Internet let alone search engine results in order to find exactly what they want. More and more people would love to skip search engines and their plethora of irrelevant, or misleading, links. And many attempt to reach websites directly by typing plausible URLs into their browsers.
Courses, Sources and Resources
I often receive emails from people asking me where do I get my sources, statistics, news and information for my editorials in my newsletters. Some of these resources offer superb information as well as links to other pertinent sites — while I use them as editor these sites can be of tremendous help to any Internet marketer. So without further ado, here’s a partial list of the many sources and resources that I often visit:
How do I get started with my marketing?
Does marketing your business seem overwhelming? Have you wondered how you were ever going to fit marketing into your weekly workload?