Which keywords should you optimize your site for?

In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.

Spice Up Your Web Site with JavaScript

JavaScript is a scripting language designed for use within a web page and/or on a web server. It is used to create special effects within a web page. Elements such as links, images and forms can be manipulated using this powerful technology.

How to Use Emotional Content to Increase Visitor Response

Did you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions (either good or bad) when they are emotional. If something causes a customer…

Are You Walking the Talk?

I saw a television commercial the other day. It actually made me laugh out loud. It wasn't funny "ha ha," it was funny ironic. A local telephone service provider was singing its own praises about what wonderful service it provided. "Yeah, sure!" I thought. I used to live in the area that this particular provider covered, and I know for a fact their service is…

The Freelancer Within

Every day, I'll get an email that goes something like this: "I've been looking for a homebased job for x number of months now...with no luck. I just want something I can do in the evenings or on weekends so I can supplement my income. Can you help me?"