The Pros and Cons of Double Opt-In

Many successful internet business owners state that their most important asset is their "list". That is, their list of customer addresses or the email addresses of their newsletter subscribers is what accounts for a great deal of their profitability.

Autoresponder Etiquette

Autoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.

Testing and Tracking Your Marketing Strategies

Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money.

Becoming an Open Directory Project Editor

Getting your site registered by the Open Directory is vitally important as far as search engine positioning is concerned. In order to see how you can do that, see my article on this topic. However, sometimes, it may so happen that try as you might, you just do not manage to get your site listed in the Open Directory. Or, it may also happen that…