The Pros and Cons of Double Opt-In

Many successful internet business owners state that their most important asset is their "list". That is, their list of customer addresses or the email addresses of their newsletter subscribers is what accounts for a great deal of their profitability.

Autoresponder Etiquette

Autoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.

Testing and Tracking Your Marketing Strategies

Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money.