The Importance of Budgeting
Until recently, I served the Music industry as a record promoter and media publicist. After having begun my own music career as a recording artist and successfully self-marketing my first recording, I realized that there must, literally, be tons of musicians who could utilize my skills. And, I was correct…there were.
How to Use “Upwords” to Increase Response
I once took a media communications course in which I discovered an interesting example of the way the mind works. As part of a given lesson, a videotape was shown of a televised newscast during which a journalist was about to give a live report on a forest fire that was devastating the mid-west. The news anchor in the television newsroom said: “We now take you to Sally Smith — she’s in the station’s helicopter flying above the scene of the fire.”
How to Reap Relative Rewards With Referrals
A recent issue of Global Internet Marketing News (http://linz1.net/GIM.html) reported an interested piece on how word-of-mouth advertising is statistically getting more nods from the online business community let alone the marketplace. Entitled “Word-of-Mouth Drives E-commerce,” the article pulled some interesting facts from a recent three-part study.
Seven Deadly Sins Of Web Writing
What’s the single most important thing that could improve the Web? It’s not broadband. It’s better writing. The general quality of writing on the Web is poor. The way you write has a major impact on what people think of you. Avoid these common mistakes and you will achieve more with your website.
Using the Usually Unused Usenet
When it comes to promoting an ebusiness, there are many other components of the online world that can also help to effectively bring traffic to one’s site — and some that are often ignored by most marketers. Aside from the Internet, newsgroups are discussion-centered bulletin boards and part of what is called the Usenet, the predecessor of today’s Internet.
The 5-Point Checklist for Getting Advertisers to Your Ezine
These points shouldn’t even need to be discussed, but it never ceases to amaze me how many ezine publishers give no thought to the content of their advertising page. There are no “secrets” to be told here. Just good, old-fashioned common sense is all it takes to get more advertisers to your ezine on a regular basis.
Don’t Re-Invent The Wheel…Improve On It
Today, instead of just reading an article, I want you to think of this as more of a heart to heart talk from one marketer to another. I am going to share some of my thoughts and opinions of what I see going on in the Internet marketing community. So, forgive me if it appears that at times I am rambling on throughout today’s issue.
57 Resources for Internet Marketers
Below are 57 Resources that are valuable to every Internet marketer. I have gleaned these gems right out of my Internet Explorer bookmark file to show you a few of the sites which are valuable to my Internet business.
UpSide Down Marketing
The normal business process is to have a product, start looking for prospects, and make the sale. Guess What? Normal businesses also don’t work very well!
Google Adsense Could Mean Death to Affiliate Programs!
The popular search engine, Google has introduced a dramatic new contextual advertising service called Adsense. This new program could mean death to affiliate programs on those web sites that qualify for the Adsense program. Why would Google advertising affect affiliate programs? Because Google is making Adsense ads available to smaller content rich sites.