Common Sense Consensual Marketing

One of the things most if not all Internet marketers come across at least once in their lives is “spam.” Whether they’ve used it, contemplated it, rallied against it, or received it, the deceptively appealing nature of unsolicited commercial email as well as the gut-wrenching, mind-numbing, nerve-racking person-hours it takes to manage spam makes it the most detested form of online marketing. But the question remains: Why is it still being used?

The Importance Of “The Ad For The Ad”

“Top-of-mind awareness” is not exclusive to marketing in general. It also applies to an advertisement’s headline. Many people use boring or unappealing headlines for their ads, and it surprises me when I see many ads with headlines that do not communicate a precise, immediate, and direct benefit. While such ads do not generate the response nor the business for which they were intended, the headline and not the ad may be to blame.

5 Quick Tips for Creating an ‘Effective’ Website

Although I wouldn’t call myself a website design guru, I know what works and what doesn’t in creating a successful website. I’m a super-fast learner, and I want to pass on my knowledge of website design to you, in only a few short paragraphs. Of course this isn’t meant to be a full-fledged course on website design — I hope to tell you the main things that you should be doing to design an effective website.

8 Innovative Ways Personalization can Explode Your Profits

With so many people beginning to realize the worth of this ever priceless marketing tool, personalization is slowly but surely becoming one of the most effective marketing methods on the Internet today. Are YOU using personalization yet? If not, your profits are sure to start suffering soon. Here are 8 priceless ways to easily double your sales and profits through the use of personalization:

Blend Bullets and Benefits to Boost Buyers

One of the greatest tools used by top copywriters is a little known secret that can multiply your response ratio. It’s the use of bullets within your marketing copy. Bullets are captivating, short and sweet, intriguing, and pleasing to the eye. But most important, they reinforce the offer, deliver straight-to-the-point benefits, and are clustered for greater impact.

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