Companies Collaborate to Define Clicks
The Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, a document establishing parameters for buying and selling cost-per-click (CPC) adver
Do Backroom Deals, Secrecy Make Google A Fallen Hero?
On its way up, Google rarely talked about anything—especially its algorithm. The more the company let fans into its world (that is, once the company learned of the power of branding), the more carefully the Googtopia narrative was built, a narrative with a kind of Justice League ring to it—Don’t be evil, be good, be transparent, be groovy, man. With recent maneuvers one wonders if those days are over.
Does Recession Equal Less Whoopie?
Despite Hitwise’s Heather Hopkin’s proximity to prolific pregnancy, searches for “pregnancy” are down 37 percent over last year, and searches for “maternity clothes” are down 74 percent.
Baby names, too—searches for those are down 40 percent.
Shortcovers Could Challenge Amazon’s Kindle
You’ve probably heard a lot of hype about the new Kindle 2 from Amazon that people just started receiving this week. This isn’t the only news in electronic reading materials though. What if you could just get books delivered to your phone? That doesn’t sound too bad, and it’s exactly what Canadian Indigo Books & Music, Inc. is doing with its well-timed release of Shortcovers, which launched today.
Bartz Announces Yahoo Reorganization
Yahoo CEO Carol Bartz has announced plans for the reorganization of the company.
In a blog post on Yodel Anecdotal Bartz details the plan. "So today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler."
Facebook, YouTube, Digg & SynthaSite Leaders to Make World Better
The World Economic Forum announced selections for its Young Global Leaders. This group consists of business, government, academia, media, non-profit organizations and arts leaders from different regions around the world. Among the selections were a number of Silicon Valley leaders including Mark Zuckerberg of Facebook, Chad Hurley of YouTube, and Kevin Rose of Digg (not to mention non-techies like Tiger Woods and Jessica Biel).
Facebook Press Conference: Live With Mark Zuckerberg
Facebook looks set to adopt a fresh approach to site governance, and we’ll be bringing you live coverage. The setup, as explained in an email to Murdok: Mark Zuckerberg "will announce the new steps Facebook is taking to improve user understanding and ownership of the Facebook terms of service and, more generally, the policies of the Facebook service."
2:00 – Classical hold music.
You Better Get Comfortable with eBay’s New Search
eBay is 86ing its old search engine in favor of its newer one. Up until this point, users have been able to choose the one they prefer, but according to eBay the majority are using the new one, so you can kiss the old one goodbye.
Get Your Photos on Google Maps Street View
Google has introduced a new feature for Street View on Google Maps. This allows users to submit their own photos for places Street View has on display.
Google Latitude Bug Looks Into Future
Barry Schwartz recently shared an interesting story about his brother-in-law showing up at the Fort Lauderdale-Hollywood International Airport in Florida on Google Latitude, although he was in Newwark Airport in New Jersey. The interesting part is that he was getting ready to go to the Florida airport.
Google Latitude is a feature in Google Maps for mobile and iGoogle that allows you to share your location with your family and friends in real time.