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What is the real secret to writing ads that are totally irresistible? It's communicating with your reader on an emotional level! It's…
Are you stuck on a writing project? Or is there something you'd love to write, but you can't get up the nerve to start? In over 25 years of writing, I've found that writing happens on the page. Just start writing. You can't do anything until you begin.
Sandi : What's in your store window today? Thinking through, a bit of research, and common sense will go a long way toward helping you sell more T's. So, let's go shopping.
Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges. So how do you cut through this and get people to read your message and take an interest in what your…
Gratitude keeps us centered and wards off jealousy and negativity. Here are five little things we can do each day to nourish our sense of gratitude:
A user's first impression of a webpage is based on what's visible in the first screen, which sounds self-evident but it's amazing how often a designer overlooks the first screen. While the designer knows what else is waiting to be scrolled to, if what I see on that first screen isn't inspiring, I'll click "Back" rather than bother scrolling down. If I were looking to…
