Archive
Follow up Increases Sales 80% with Only 20% Effort
Did you know that 80% of all sales are made after the 5th contact? And that people who have already bought from…
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Saving Our Bacon: Snort Security Holes and Strategies for Safe Network Monitoring
In April, a CERT advisory announced the discovery of two separate buffer-overflow vulnerabilities in Snort, a popular security-monitoring tool used for detecting suspicious network activities. This development was disturbing and ironic: system administrators install and run programs like Snort to improve security, and don't often consider the possibility that the tools themselves might be attacked and exploited to create entirely new security holes. It's therefore…
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business?
Avoiding Design Pitfalls
Design projects can sometimes be pretty intimidating especially if you are new at it. It seems that today anyone can aspire to be a designer armed with a fast computer and the right software. But design is not simply coming up with a few clever ideas on the screen and handing the finished word to the client expecting hugs and tears of gratitude. There are…
Business Report Writing Tips
Let's assume that you have to write a document for work or study. Your instructions consist of the title that you are to use and nothing else. Could you -- with only the title as a guide -- write a suitable document?
Search Engine Optimization What is it? Why does it work?
If you build it, will they come? That depends. Can your potential clients find your business' web site when they search for it online? If you haven't thought about optimizing your site for search engines the answer is probably no. By 'optimizing' your site for search engines, you can cost effectively direct targeted traffic to your web site, which leads to increased sales.
