Search Engine Optimization What is it? Why does it work?

If you build it, will they come? That depends. Can your potential clients find your business' web site when they search for it online? If you haven't thought about optimizing your site for search engines the answer is probably no. By 'optimizing' your site for search engines, you can cost effectively direct targeted traffic to your web site, which leads to increased sales.

Quality Web Publishing Is About Saying No

Are the people who have least to say in your organization publishing most on your intranet or public website? Are the people who have most to say publishing least? You're not alone. Organizations are slowly realizing that managing a website is as much about what you don't publish as what you do.

Sales and Distribution Management and Training

Are you interested in distributing products using the web? With the customer-centric distribution chain today, the role that a distributor plays includes enabling direct ordering and tracking of orders over the Internet. Does it mean that you switch your current operations to the Internet? Or does it mean making use of the Internet in such a manner that optimizes your role in the value chain.

Optimizing For Search Engines

Optimizing a page for search engines requires various steps for different engines. Getting into the specifics for each engine would take volumes, because different engines use different factors in their algorhythm when they "rank" a site. The specific items you can tackle for any page of any site are the following: keywords, title tags, copy writing, meta tags, alt image attributes, hyperlinks, and headings. Here's…

Your Piece of Cyber Real Estate

In a landmark case, the 9th US Circuit Court of Appeals has just stated that domain names, despite their virtual nature, should be treated exactly as a "plot of land" would be. This is a huge victory for all domain name registrants, not just for Gary Kremen who can now continue his lawsuit against Network Solutions for allowing the theft of his Sex.com domain name.…