Smart Marketing

TV Reporter Shares the Secrets of Getting Covered on the News

Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the…

The Lifecycle Of Large Websites

If you're part of a large organization, your website will probably have been started by a small group of evangelists. It will have grown in a very ad hoc manner. Gradually, senior management will have become more involved. Finally, the website will have been viewed as just another business tool, and managed as such.

Mind Tricking Sales Letters

Hype is everywhere. There are no ebooks on internet marketing, there are ebooks that change your life, bring you wealth and happiness. Guess what happens when these ebooks don't change their owners' lives? Right, buyers lose their belief! Today's sales letters copy writing provokes inevitable harm to customers and creates a fertile land for scams.

How To Have Fewer Bugs Starting Today

-Conduct Creative Code Reviews. Code reviews can be formal or informal, and they can be great even if you're a single-person team. I've had great luck read code printouts in all sorts of odd situations - in the pool, at the beach. Give it a shot. Try using markers and hacking the printouts all up. Try pasting all your code on the walls of a…