Book Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.

Intuition: Maybe Not Such a “Soft” Skill After

Lorna Ramsay and her husband, David, live in Scotland and run the TOP-SET Incident Investigation System ( http://www.TOP-SET.com ). They teach how to investigate industrial accidents all over the world, for high-hazard industries as well as the emergency services and the medical sector.

Focused-Impact Marketing

To succeed in the digital marketplace you must focus your marketing efforts. What follows are a few marketing principles that emphasize positioning, top-of-mind awareness, and delivering a focused-impact.