Focused-Impact Marketing

To succeed in the digital marketplace you must focus your marketing efforts. What follows are a few marketing principles that emphasize positioning, top-of-mind awareness, and delivering a focused-impact.

10 Beer Budget Event Marketing Tips

Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.

An Online Marketer Meets A Normal Person

Often I get the feeling that normal people (you know, the ones that don't spend hours on end lurking behind their computer screens) think those of us who earn our living online are just, well...different.

Highly Skilled Workers Take a Big Hit in Jobless Recovery

America's highly skilled workers continue to take a big hit in the jobless recovery. These workers are suffering scant wage growth and unusually high unemployment. With the overall U.S. unemployment rate at 6.2% in July, most are ready, willing and able to get back to work.