Your Ideal Customer

Targeting your customers is vital to your online success. Increase your web profits by focusing on prospects who are likely to buy your products or services. Ask the following questions to find out who your ideal customers are and what they want:

Breathe Life Into Your Writing

The Internet is awash with boring content. It's like pulp fiction without the pulp. Whether it's email that reads like a novel, a narcissistic blog, or marketing copy that sounds like a 19th-century elixir sales pitch, the common denominator is boredom.

Intuition: Your 21st Century Career Strategy

In the first two-thirds of the twentieth century, you could plan a career and hope for security. People were advised, "If you choose Profession X, or learn Skill Y, you'll always have a job."