Marketing Tips for Steady, Long-Term Traffic & Sales

Marketing an internet business requires consistent effort to be effective. “Consumable” advertising is that which needs to be constantly repeated, such as placing newsletter ads. While this type of advertising plays a role in your overall marketing plan, there are other methods which can yield a steady flow of traffic and sales over time, even if you were to take a break from your marketing efforts. These include:

When Is An HR Department Necessary?

How many employees should a company have before there is a need for an HR Department? As companies grow, there is a need to administer the HR function, but that doesn’t necessitate an HR Department. In fact, 30 years’ experience has shown that until the company has at least 50 employees, that “department” — really a function — can consist of or be handled by one person…often much to the dismay of that one person.

On the go with your laptop

Your on the road and don’t have a wireless connection. How do you get connected to the internet? If you’re like me, I was always looking for a hotel with internet access. Sure I could use my internet service provider’s numbers if they had a local number, if not I was out of luck. If you use a broadband, DSL, or cable hookup, as soon as you leave your home or office you are a duck without water. So now you ask me “Now that you have my interest what is the solution?”

Value is King : Making Big Bucks in IT

Value IS king. That’s what we get paid for. For some strange reason, though, we tend to think that we are getting paid to use technology. If you look at ads for technology service companies, you frequently see a listing of skills. Qualifications. Abilities. As though the mere fact that some random firm possesses IT specialists that are familar with some random technology is going to transport a buyer’s firm to dizzying heights of unforeseen profitability.

Sales Doesn’t Work

For decades, our selling practices have been based on selling a product rather than helping buyers decide how to buy. Indeed, the underlying belief has been (and I’m being simplistic here) that products/services get sold when sellers pitch/present the product well. Or they get sold when sellers create great personal rapport with prospects. Or when the script is exceptional.

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