ROI For CRM Systems – Can You Measure It?

This is a hot topic in the industry today. There is a great amount of debate and discussion about Return on Investment for Customer Relationship Management systems. There are extremists at both ends of the spectrum. Some people say financial ROI for a CRM system is simply impossible to measure because the direct benefits are either intangible (like customer goodwill) or are intermingled with all…

Give Prizes and Get Sales – Start Now

You will be pleased with the results of the reading incentive strategy, which I am going to explain in this article. This is how I have managed to increase readership of a particular sales page resulting in a considerable increase of sales for that particular product.

Why Should I Trust You?

This is a question your web site visitor will quickly ask, particularly when considering a purchase at your site.

How To Keep Pace With The Rapidly Changing Internet

The noose keeps tightening on publishers and email marketers. We're caught between the "Slim Shadys" who believe that if you have email, you're fair prey and the powers that be who feel that we're just collateral damage in their war with "Slim Shady."