What the Most Popular Brands on Twitter Are Doing Right

Digital brand management agency Electric Artists is tracking the most popular brands, celebrities, media outfits, and television networks based on category, handle, latest tweet, and number of followers. They also include short notes about how each is using Twitter. The brand category is host to a pretty diverse group. The top ten based on number of followers consists of: 1. Zappos 2. Whole Foods 3.…

Rubel Shines The Light On Social Search

Every so often a blogger will provide me with an “Uh, duh” moment, what some might call a minor obvious epiphany, something I should have thought of already. Steve Rubel gets the credit for that this time, in a Micropersuasion post about Twitter and Facebook’s impending impact on search.

Using Analytics To Track Results

Knowing how well your Web site is doing is obviously important and in the session "Tracking and Results Analytics" the panel focused on the best ways to measure success. Coverage of the PubCon South conference continues at Webproworld Videos. Stay with Webproworld for more notes and videos from the event this week.

Listen and Think Before You Tweet

Recently I've discussed how businesses can use Facebook and Twitter to drive traffic to their sites, and even looked at some specific examples of how local businesses here in Lexington, KY are using Twitter.

Google Maps Blends UGC Into Search Results

The search results traditionally provided by Google Maps might best be described as "straightforward."  They were fine so long as users already had a good idea of what they were looking for; they were rather less useful for browsing.  But the blending of user-generated content into the results should change all that.