Increase Profits Through Automation

n years past, marketing simply meant running a few ads, doing a bit of direct mail and maybe putting up a poster or billboard. Today, things have changed. Not only do you have the front end marketing and promotions in order to gain customers and clients, you absolutely must have a good system in place to follow up with your customers and keep your name fresh in their mind. Additionally, competition has become increasingly fierce.

Best Types of Projects for Offshoring

In general terms, certain types of projects are more suitable for offshoring than others. For example, if the project would require someone from the offshoring company to be present on your site for an extended period of time – this is not a good use of the offshoring resource. Instead, what you may be better to look for is a body shop who can provide resources locally.

Online Press Rooms Save the Media Time and Frustration

When Web site usability guru Jakob Nielsen assessed how well major corporate sites met the needs of reporters, he gave them a “D” grade. Journalists who tested sites for him located basic information such as the companies’ financials, management team, commitment to social responsibility and a phone number for a PR contact only 60 percent of the time.

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