How Effective Are Your Ads?

Do you read classifieds ads? I do because I ran an advertising ezine and I can tell you it was an education. Ads are the first impression the unsuspecting public gets of you and your business. They are "make or break", so do yours shape up?

Public Relations Mixup?

When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.

Found It By A Dumpster!

We recently rented a flat in Europe where we are carrying on research. We really needed to create a better workspace. We have two computer systems and no desks to put them on. We don't want to buy desks. They are bulky, heavy and costly to move! What was our solution?

Maximize Site Visits With Bullets and Bolding

When people come to your site - they want to know immediately what is in it for them - how will they benefit? Use bulleting and bold text to tell them right away what they will find - will it help them afford that vacation they want? Will it stop their toilet from leaking and wasting water - thereby saving on the water bill? Will…