Rocket Your Way to Riches

It's Monday morning and today's the day you begin at your new post. After a 25 year career in construction, hair- styling or burger-flipping, you've finally landed that coveted job with Rocky Rockets Inc.

Making a Writer Out of You

What do we need to get started in writing? THE TOOLS OF THE TRADE: Anyone with reasonable literary skills can write, but not many people can write really well.

Make a Great Impression in 600 Pixels

If your newsletter's in HTML or print, you need a nameplate (the banner that displays the name of your newsletter). Designing a nameplate is similar to creating a company logo. Typically, you'll want a design that's memorable, compact (size-wise), and classic enough to last two or more years.

How to Weigh Smoke: Measuring Online to Offline Conversions

Legend has it that Sir Walter Raleigh once bet Queen Elizabeth I that he could measure the weight of smoke. To win the bet, Raleigh placed a piece of tobacco on one end of a balancing scale. He then filled his pipe with an equal amount, smoked it, and carefully tapped the ash onto the other end of the scale. The difference in weight, he…

Internet Business Doomed by Grand Theft

Every ezine I read these days, including my own, editors are having to waste valuable space reiterating the rules or tightening them up because of the variety of abuses that they suffer from unscrupulous subscribers.