Publish Your Book In PDF
For those of you who don’t have your acronyms cap on yet, “PDF” stands for Portable Document Format. Over my personal good wishes, this is a widely used electronic book file format originally developed by Adobe. Many books, reports and documents are created in PDF for no better reason than because it works across many platforms. Technically speaking, if you can print your document on a printer, then the PDF file created from that document can be “read” EXACTLY the way you create it by IBM based computers and also by MAC computers. The Amiga computer can run almost anything anyway so there is no need to mention it.
Effective and Memorable Award Presentations
A lot of otherwise exceptional recognition opportunities come undone at the point of delivery. Organizations devote time, money, and effort to recognizing employee achievement, yet when it comes to presenting the award, the potential to add meaning and impact goes unfulfilled. For example, a top engineer receives an achievement award for technical excellence, which is presented to him by the CEO at a quarterly managers’ luncheon.
Appropriate Solutions Yield Amazing Results
A number of years ago, I was asked to bid on a very large training contract. I assumed, as there were lots of good consultant/trainers running around, that I was in a very competitive situation and therefore, the only thing that mattered to the customer was the price. Thus, I decided I would lower my already low asking price by 25 percent in order to make sure I would have a fighting chance to land this job. The first order of business was to go to the city where the corporate headquarters was located and meet with the corporate staff that had the authority to hire me.
Africa Can be Built by Entrepreneurs
Eleven years ago when I told my friends that I was going to build a business, they doubled up with laughter. Once they had finished wiping their eyes, they gave me their reasons for the scepticism: Since I had no business skills and no money at all, I could as well count my plan as a fat chance.
Competitive Selling Skills
Is your industry becoming more competitive? Are your prospects taking a closer look at what your competitors have to offer? Selling in today’s marketplace reminds me of that line from ABC’s Wide World of Sports: “The thrill of victory and the agony of defeat.” For the salesperson in the arena, it’s winner take all.
Relationship Marketing – Key for Small Local Business
Someone wrote me recently and said “I don’t think every small business has the need nor inclination to send regular follow up emails.”
The “no inclination” part I can believe, but no need? Not unless you have all the business you can handle. Otherwise you need to collect (opt-in) email addresses at every opportunity, and use them to establish and build relationships with your prospects and customers.
How Important Is Search Engine Placement?
According to a recent study by Jupiter Media Matrix over 55% of all Internet purchases begin with a search engine. But 93% of these consumers did not look past the first two pages of the search results. In other words, if you are not listed in the first two pages of the search results, then you may as well not be listed there at all.
Financial Middleman for Small Business
Small online businesses are mostly represented by home-based entrepreneurs. In this regard any payment scheme or system should meet at least two criterions:
TELLING THE TOUGH TRUTH
You have all had the experience of either having to tell the tough truth…or, of having wanted to tell the tough truth. Two things are true about this experience. It is not always easy to tell, and it is not often easy to hear!
3 Essential Tools for Email Marketers
Marketing your business with email is an art.
It’s very easy to get accused of spamming nowadays. Add to that the filters ISPs are using, and your message may not get through.