Marketing From An Island
Yours might be a physical island, like mine, or a psychological one from isolation at home that may also infer a lack…
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Yours might be a physical island, like mine, or a psychological one from isolation at home that may also infer a lack…
Today when I'm listening to my business education tape, I heard a very interesting comment about personal growth that I just have to share it with you.
"Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great." Mark Twain
With the invention of e-commerce and online storefronts we've ushered in a new low-cost way to promote and run a business. But still the fact remains that most businesses online are completely neglecting the affordable advertising methods available to us in the offline world.
Remember when getting a listing on Yahoo was simple and free? Not anymore, now Yahoo charges $299 for a listing and here's the zinger - you're still not guaranteed a listing! The only thing your $299 buys is a promise to review your listing request within 7 days. If your listing doesn't meet Yahoo's standards, then you are out $299.
Writing a press release for the first time can be confusing, but it doesn't have to be - and won't - as long as you consider these three aspects: the what, the why, and the how.