Always Have a Plan B

PR Rainmakers know they can do everything right, and still fail to make news. It's a fact of life. Accept it now.

Know These Five Audiences to Write a Top Selling Book

To create a salable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about.

Put Muscle on Your News Proposal

Let's say your company is opening a new widget plant. Immediately, you have change, which is one of the four basic elements of news.